Kevin Murphy About Brand Latest Sustainable Package Design
Plastic pollution of the oceans is a serious environmental problem, the equivalent of trash that is dumped into the ocean every minute is equal to one garbage truck. Just think about this: 95% of plastic packages are used only once, every year up to 8 million tons of plastic are dumped into the oceans. This means that in 30 years the total weight of plastic in the ocean will exceed the total weight of the fish living in it.
The beauty industry is causing tremendous damage to the environment. Therefore it begins to change its approach to the production packages. Brands are launching eco-activities, asking their customers to hand over empty packages for recycling in their stores, and refuse using ingredients containing plastic.
Kevin Murphy has launched a new 100% O.W.P. Eco-Initiative (Ocean Waste Plastic). It means that the packaging of all products of the Australian beauty brand will be made entirely from plastic collected in the ocean. The aim of the brand is to reduce the amount of plastic waste in the ocean.
The first Kevin Murphy products in packages made of recycled ocean plastic appeared in the stores in the fall of 2020, and by the end of the year, they were available all over the world.
Such products can be distinguished by the sign “100% O.W.P.” All plastic packages, including professional volumes and lids were updated by fall 2020. Kevin Murphy is the first cosmetics brand that came up with such an important practice.
5 important facts about Kevin Murphy’s latest sustainable package design:
- Recycling ocean plastic requires several times fewer resources than the production of primary polymer.
- The emission of carbon dioxide into the atmosphere in the production of 1000 grams of oceanic plastic is 56% less than in the production of the same amount of primary polymer.
- Recycling polymer uses 85% less energy while producing 75% fewer greenhouse gases than primary polymer production.
- Recycling plastics requires half the energy of burning in an incinerator.
- Recycling plastic creates 6 times more jobs than landfills and 36 times more jobs than incineration.
You can also become a part of this plastic recycling community by returning Kevin Murphy’s packaging to the special store in your city. Let’s take care of the environment and the ocean together!
Support recycling of ocean plastic by buying Kevin Murphy’s products. All the products are original and dermatologically tested, gluten, sulfate, and cruelty-free.
At utiee.com you can find all Kevin Murphy products for a good price. Visit our website! We offer free returns on all products and free shipping on orders over $35.
At Utiee we care about the environment.
