Bruce Weber Underlines a Few Tips Important to Fashion photography
Examples of fashion photography can be seen almost every day, no matter whether on billboards, magazine covers, or social media platforms. These photographs can be focused on showcasing accessories, footwear, clothing and more, or even be artistic in nature. Over the decades, fashion photography has become important to the world of art. It actually is among the biggest and most lucrative areas of photography. No matter whether it is London, Paris or New York, major fashion magazines and fashion houses are always on a look out for good fashion photographers. Bruce Weber himself is widely known for his ad campaigns for Calvin Klein, Ralph Lauren, Pirelli, and more.
Fashion photography is a fast-paced domain. It particularly puts emphasis on beautiful locations, posing, portraiture and clothing. This genre keeps changing and evolving as many photographers find their very own aesthetic. Much like any other industry, one needs patience and time to gain success in this field. The following fashion photography related tips can significantly help a person:
- Keep lighting simple: Lighting can make or break a photograph. But this does not mean that a beginner has to spend a huge sum of money to buy extensive professional lighting gear. In most cases, one can work with just a single light source and a white reflector. Many beginners get bogged down while trying to create complicated lighting schemes, while having multiple flashes. But this can actually make the picture worse, if the photographer is not well-versed with the right techniques. They should keep the process as simple as they can. First, select the location, and then plan what they can work with in terms of lighting.
- Adjust white balance: One of the key things one needs to work on prior to starting to shoot is to adjust the white balance. It has to be reset every time the photographer shoots in a different location. The colors they see with their eyes will be the same on-screen and the print only if the white balance is adjusted appropriately. Modern cameras usually do reproduce colors appropriately, but things can get tricky in a setting where the light is particularly warm or cool.
- Manual vs. semi-automatic modes: A lot of experienced fashion photographers prefer using the manual mode as it provides them with greater control over how the picture actually turns out. However, having said that, if one is shooting on location on a windy day when there are frequent changes in light intensity, it will be better to switch to Aperture priority mode. This will give the photographers the ability to adjust the exposure automatically, so that they can put more focus on the composition of the shot.
For fashion photography, the focus should ideally be on the model. This can mean just part of the model they want to showcase, such as their makeup or accessories or a full body shot where their outfit is highlighted. Going through the works of industry professionals like Bruce Weber can be helpful in clicking good fashion photographs.
