By Ross Buchanan

Steve Jobs can dress however he likes. He was featured as a success story in Playboy Magazine two years before I was born; he changed the way information is circulated; and he is generally a visionary type of dude.

Jobs could have done it with a fake tan, a weird haircut, and a reality T.V. show, but he didn’t. He simply focused on the type of a product that he wanted to create, and with the correct mixture of staff, resources, and time, he eventually made it happen.

He could rock some other rich guy’s outfit, or some other company’s brand, but he doesn’t want to. Why?

A blogger’s interview with the Apple patriarch back in 2007 begs to answer this fashion question, but with little success.

Consumers are left to speculate why Jobs chooses the attire he does, but one thing seems certain: through the simple aesthetic quality of his products and his dress, Jobs attempts to be seamlessly connected with the brand he has developed and shared with the world. Though Apple is linked with countless other brands, other applications, and other teams, Jobs’ vision and physical appearance are exclusively linked with the Mac logo.

And while his black turtleneck and jeans may seem haphazardly chosen, Jobs has meticulously tailored every stitch of his brand association, and would hate to spoil that hard work by wearing another companies tag.

What does Jobs teach the fashion industry about brand identity? How can other business leaders build the association between their personal style and their brand?

By Ross Buchanan

As if dominating the fashion industry wasn’t ambitious enough, women seem to be the underlying commercial force in the Internet marketplace. Through their more frequent usage of online networks, coupled with greater spending statistics online, women have become more important to online businesses than their male counterparts by the numbers.

Women may have known this all along; certainly, Aileen Lee might have had a hunch. Spending less of their time and money on the invisible web, men are becoming a slightly less accessible demographic to the large (and small) companies that wish to reach them online.

Does it come as a surprise that tech, an industry traditionally defined by patriarchs, is catering more to women than ever? How will the contemporary spending habits of the fairer sex influence the direction of web development?

No-Shave November has become an American cult phenomenon with college aged men. The rules are easy: don’t shave your face for the month of November in order to create a more rugged male persona for yourself. In honor of this strange and occult tradition, I’ve created a list of ‘staches and beards for your viewing [...]

Tall or short, skinny or fat, handsome or otherwise; all men have been bestowed with the same options for formal neckwear.

For a convicted racketeer, bootlegger, and crime-syndicate leader, “Scarface Al” Capone knew how to pick a hat/suit/jacket combination. By the look of it, the only thing he hated more than American law enforcement agencies was a tacky looking outfit. A classic representation of what men’s fashion was in 1920′s Chicago.

You’ve got a date tonight. You prepare yourself to go out; showering, shaving, and dressing yourself to look competent and sophisticated. You open doors for your date, you speak in full sentences, and you maintain eye contact when she is communicating with you. You keep opinions of religion and  politics to yourself unless asked, you [...]

Attractive Hawaiian Women: You are cleared for wearing a puka shell necklace, if you are so inclined. You might still look dumb, but its likely that no one will mention it because you are tan and attractive. Congratulations. Men: If you wear any variety of puka shell jewelry, you deserve to be water-boarded. Lets take [...]

Don’t trust every man you meet in an Armani suit. Apparently, it’s the preferred suit of both psychopathic serial killers and of the super heroes who attempt to apprehend them. That, my friends, is slightly ironic.

The question: Jay-Z in wayferers, or Jay-Z in mono-frames?… Can he get away with both because he’s filthy rich? What’s your take?

Men, It’s the end of the summer, and there’s something we need to talk about: your sunglasses. I should have brought it up earlier, before you spent all summer at the beach, or driving around in your slightly out-of-date convertible, but I couldn’t find the words until just now. Here are several suggestions: 1. Don’t [...]